Random thoughts.....
Thirty Second Message
Music
Voice-Over? (Authoritative - like a newscast)
Animation
Bright Colors
Text
Bullet Points vs Story?
Probably a story
Newsreel Documentary!
Black and White!
Oooooooo!
Grainy black and white video of soldiers fighting
Truce flag....
Do a storyboard.
The video formatting allows sound, which theoretically emotes a more emotional response. It allows animation or live-action movement, which makes it temporally relevant. The video format is short and sweet, allowing a quick messaging that might make a point that sticks - a take-away sound bite.
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